Sales and Marketing
About The Course
The Undergraduate Level-4 (Sales and Marketing) and Level-5 (Extended Diploma in Management) are intensive 240-credit programmes designed to accelerate students’ progress to the last year of an associated Undergraduate degree in Sales and Marketing. These programmes can be completed on campus or through distance learning at a UK university.
The Level-4 modules and assignments in this course are equivalent to those of the first year of a university degree. In contrast, the Level-5 modules and tasks are identical to those of the second year of a university degree.
This course consists of 10 Level-4 modules, each for 120 credits, and 10 Level-5 modules worth 120. Each level requires the completion of 10 written assignments. By only focusing on Level-4 studies, students can earn 120 credits and become eligible to request an exemption from the initial year of a university Degree programme.
Each module consists of roughly 40 hours of supervised instruction and an extra 30 to 50 hours of optional instruction. These items comprise recommended exercises, books, and internet resources.
Course Options
- Full access to the comprehensive Level 4/5 curriculum
- Assignment availability
- Admission to exams
- Granting of a diploma
Course Curriculum - Level 4
| Module | Description |
|---|---|
| The Business Environment | What associations do you have with the term ‘environment’? When considering surroundings, one typically finds the environmental conditions and external factors that impact the surroundings. The business environment encompasses both the external and internal surroundings of an organisation. |
| Customers and Customer Service | This subject begins by examining customers and their decision-making processes when making purchases. What considerations do they consider when purchasing a chocolate bar, veggies, a book, a refrigerator, or a house? What criteria do businesses employ to determine the selection of a company for purchasing a new computer system? Before commencing marketing efforts, it is imperative to possess a comprehensive understanding of individuals’ thought processes and a thorough comprehension of the qualities and advantages they want. |
| Marketing Mix | In the field of marketing, a corporation encounters two types of factors. The variables related to the external environment can be divided into two categories: the macro-environment, which encompasses the political, economic, socio-cultural, and technological dimensions, and the micro-environment, which refers to the competitive structure of the industry in which the organisation operates. A corporation lacks direct authority over these external circumstances. The second category comprises operational variables, factors a corporation controls. |
| Marketing and Sales Planning | Regardless of the industry, any organisation’s marketing and sales are essential. Marketing and sales planning are crucial for profitability and market success in the private sector. The primary emphasis in the public and nonprofit sectors is not on generating profits but on ensuring customer (or, more broadly, stakeholder) pleasure. Marketing is assuming a crucial role in the nonprofit sector by enhancing awareness of issues and advocating for causes, considering the viewpoints of both recipients (customers) and funders. |
| IT in Business | There is indisputable proof that Information Technology confers a competitive edge, regardless of the industry in which a company competes. To acquire a competitive edge, managers must comprehensively understand how information technology can be effectively utilised in internal and external operations to enhance the value provided to the final consumer. |
| Managing and Using Marketing | This session will offer you a thorough and extensive overview of marketing. This course is designed to apply to the administration and functioning of all types of organisations across diverse sectors of the economy, including nonprofit entities. |
| Customers and Their Needs | Contemporary marketing aims to discern and fulfil individual customers’ needs and desires. This is frequently accomplished by establishing connections with customers and leveraging these connections to facilitate a reciprocal exchange of information between the two parties. The customer conveys their choices, while the firm provides information about products that will fulfil the customer’s requirements and desires. |
| E-Marketing Communications | The widespread use of the Internet and its accompanying technologies, along with the success of the World Wide Web, has fundamentally transformed how businesses operate and conduct their business. Technology has significantly facilitated various conventional processes, including sales, communications, customer services, and marketing. |
| High-Performance Sales | The success of an organisation is contingent upon various elements, such as its operational efficiency, marketing strategy, human resource management, and sales performance. Sales growth is a frequently used criterion for evaluating the success of a business. This indicates that the organisation successfully retains its current clients while generating interest and sales from new areas. |
| Marketing Strategy | How do organisations build strategy in a complex marketing environment? How do they evaluate and analyse potential opportunities and risks? Which markets and categories are they focused on, and what is the rationale behind their targeting strategy? Which market positioning leverages an organisation’s strengths? Which product portfolio should be sustained to maximise long-term value? Here are a few of the questions we will discuss. |
Course Curriculum - Level 5
| Module | Description |
|---|---|
| The Entrepreneurial Manager | An entrepreneur is an individual who initiates and manages a business venture, taking on financial risks to achieve success and profitability. Analyse the aptitudes and attributes of entrepreneurship. |
| Organisation Structures | What is the rationale for the specific structure of organisations? What factors influence the optimal structure, and how does it vary among organisations? This session will explore many models and theories that constitute organisational structure. |
| Practical Accounting Analysis | Throughout this module, learners will engage in activities in accounts to gain a comprehensive understanding of the information they convey and the potential consequences that can arise from analysis. |
| Business Planning and Goal Setting | What are the business’s objectives? What is its function? By what means will it accomplish the task? This module emphasises the development of explicit objectives and well-defined strategies to achieve a specific goal. |
| Politics and Business | The influence of politics on business and its potential to either facilitate or impede corporate operations. This lesson aims to teach learners about the economic impact, exports, and government support. |
| Business Law | Examine managers’ legal obligations as learners investigate the legal aspects of business and business leaders. |
| Managing in Yoday’s World | Commerce in the contemporary era. This module centres on the principles of governance and equality as a strategy to uphold ethical conduct in business. |
| Performance Management | Learners will assess reward structures, continuing professional development (CPD), training, and development to promote sustained workforce and corporate performance improvement. |
| Marketing and Sales Planning | Students will examine the integration of markets, consumers, rivals, and goods in a unified strategy. |
| Quantitative Skills | Upon successfully completing this module, learners will acquire proficiency in numerical exercises and comprehend their application within the corporate context. |
How to Apply?
- You Apply
Provide a little introduction about yourself, and we will assist you with the remaining tasks. The utilisation of our online application tool is straightforward and requires only 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.